Thursday 28 April 2011

Evaluation

1. Our piece uses the famed convention of the 'femme fatale' very strongly. But how i think we changed media conventions was that we used a non linear narrative structure, this is something that a lot of films are doing nowadays, neo-noirs often enjoy to use a non linear structure this adds suspense and mystery and presents the enigma.
2. Our product has used the 'femme fatale' stereotype but does show the young generation primarily. This decision does not mean that the older generation werent worthy of being in the film bu they would not fit into the story line and thought the narrative was more important than the representation of more social groups. Ethnicity is not represented in the film opening and neither is nationality. The main focus is gender, and we chose to show the female character as a dominating character, much like the femme fatales of the 30s and 40s.
3. The media institutions that may be interested in the film would probably be an institution that enjoys showing films by independent studios. One of these institutions is Film4 that often have film festival seasons showing movies from independent studios. Channel 4 may also be interested if the film gained some notoriety.
4. The audience for our piece was the younger demographic, mostly 18-30. Gender wise, the audience wouldn't really discriminate much.
5. We tried to grab our audience demographic by crafting the narrative around something that the demographic are more likely to be aware of. We also chose the typical film storyline of a couple and their problems, this is mainly to keep ana audience outside of our main demographic.
6. We learned the value of lighting in this project, we used it to great effect during the project, in particular we used coloured light, to show emotion and depth. We also used the editing tools at our disposal to great effect we used it for several weeks and it came in very useful. We also had experience using such computer programs as Prezzie and Xtranormal.
7. The main thing that we have learned as a group is shot composition, we learned alot about framing since the Preliminary Excercise where we had a lot of problems. We learned to always take more footage than we needed in case we had problems with continuity errors. We have all learned to be more proficient with the camera equipment as well as the editing programs and equipment.

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