Evaluation

1. Our piece uses the famed convention of the 'femme fatale' very strongly. But how i think we changed media conventions was that we used a non linear narrative structure, this is something that a lot of films are doing nowadays, neo-noirs often enjoy to use a non linear structure this adds suspense and mystery and presents the enigma.
2. Our product has used the 'femme fatale' stereotype but does show the young generation primarily. This decision does not mean that the older generation werent worthy of being in the film bu they would not fit into the story line and thought the narrative was more important than the representation of more social groups. Ethnicity is not represented in the film opening and neither is nationality. The main focus is gender, and we chose to show the female character as a dominating character, much like the femme fatales of the 30s and 40s.
3. The media institutions that may be interested in the film would probably be an institution that enjoys showing films by independent studios. One of these institutions is Film4 that often have film festival seasons showing movies from independent studios. Channel 4 may also be interested if the film gained some notoriety.
4. The audience for our piece was the younger demographic, mostly 18-30. Gender wise, the audience wouldn't really discriminate much.
5. We tried to grab our audience demographic by crafting the narrative around something that the demographic are more likely to be aware of. We also chose the typical film storyline of a couple and their problems, this is mainly to keep ana audience outside of our main demographic.
6. We learned the value of lighting in this project, we used it to great effect during the project, in particular we used coloured light, to show emotion and depth. We also used the editing tools at our disposal to great effect we used it for several weeks and it came in very useful. We also had experience using such computer programs as Prezzie and Xtranormal.
7. The main thing that we have learned as a group is shot composition, we learned alot about framing since the Preliminary Excercise where we had a lot of problems. We learned to always take more footage than we needed in case we had problems with continuity errors. We have all learned to be more proficient with the camera equipment as well as the editing programs and equipment.

Post-Production: Audience

The audience demofraphic we were aiming the film at was the teen audience possibly going as high as the mid to late 20's. We tried to make the film aimed at them by making the film about a group of teenagers, the story is relatively simple to follow when you take in to account some of the films that have come out recently (Inception). We also tried to make the subject matter something close to what the younger generation would know a little bit about.The drug fuelled underworld is a scene that only a few neo-noir films have tapped heavily into. We also tried to take elements from other films of the same sort of style, like 'Brick' and the last scene that was inspired by 'Bronson'.

Treatment (written by Rhys Waterman)

• Sound editing: The sequence we shot is fairly non-diegetic. We have focused on overlaying sound, instead of using the sound from the shoots themselves. We have done this to create a sense of motion in the shots, since the concept of the sequence is the chase. The idea which inspired our choice of music was inevitability, as we were trying to create an almost claustrophobic atmosphere, enabling our audience to truly share the protagonist’s experiences.
• Editing: the editing for our sequence is crucial on several levels. Primarily, the entire rhythm and momentum of our project is based within the cuts we have used. We have several fast cuts in the edit, in order to maintain a sense of motion and urgency, crucial to the feel of the chase sequence. We have also used fades to black to mask small continuity errors, meaning parts of our edit were remedial. The final cut switches from a shot in a tunnel to a close-up of the protagonist in low-key red lighting. We decided to use this shot as we felt it presented the urgency of the scenario to the audience as immediately as possible. The shot was inspired by the film ‘Bronson’, in which several sudden close-ups are used to present the titular character as a stark contrast from his surroundings and others within his environment.
• Cinematography: We are trying to make the cinematography interesting, and varied we are going to use a lot of straight cuts. And a couple of fade outs, we will be using this to show a passage of time, whether this is short or long will be shown in the next shot. We are going to use a straight cut to a different scene showing a deadpan shot to the camera, where the main protagonist does a short speech to the audience. This is the final shot in our sequence, but we do have plans to put titles in between shots, these are going to be either clean cuts used to show a transition between two shots. Or they will be fade cuts into the title card, used to show a transition, these could also be used to slow down the sequence if we run into difficulties, and can be used to cover up continuity errors. We have used this to cover up some of a shot we could not reshoot, making it an effective method of “damage control”.